Cable service provider Virgin Media is offering a £75 sign-up bonus to households taking out its triple-play broadband deals.
Consumers signing up for the firm's Essential, Premiere and VIP Collections are entitled to credit discount when signing up over the internet.
In addition, Virgin Media is currently offering half-price broadband, calls and TV services with each of the triple-play packages.
The firm's broadband, phone and TV service bundles are available from £12.50 per month for the first six months, and from £25 per month following this introductory period.
All new subscribers can also save money courtesy of a free installation.
The Essential Collection - which is initially priced at £12.50 per month - offers up to 30Mb broadband, unlimited weekend calls and 83 TV channels.
Subscribers also receive a 500GB TiVo box, allowing consumers to access a host of on-demand content, and pause, rewind and record programmes.
Virgin Media's Premiere Collection - which is priced at £22.50 per month, rising to £45 per month - offers up to 60Mb download speeds, unlimited weekend calls and 179 TV channels.
Subscribers receive a free 500GB TiVo Box and an additional HD box, which can be used in another room.
The VIP Collection - priced at £46.62 a month, rising to £93.25 - offers up to 100Mb download speeds, unlimited anytime home phone calls and 205 channels, 37 of which offer high definition content.
TV viewers can also enjoy Sky Sports F1, Sky Movies HD, Sky Sports 1 HD and Sky Sports 2 HD.
A free 1TB TiVo box - offering additional storage space - and an extra HD unit are also included.
Subscribers to each of the triple-play broadband deals are also required to pay £13.90 per month line rental to Virgin Media.