Virgin Media is to take on 200 new apprentices at its Midlands headquarters in Birmingham, it has been reported.
The broadband provider will provide training and employment in a number of roles, including field technicians, planners and network engineers, reports the Birmingham Post.
Scheme participants will have the opportunity to work all across the UK, as the firm continues to roll out its next-generation broadband infrastructure.
Maurice Daw, Executive Director of Access at Virgin Media, said that by creating the jobs, his company is giving young people "an important opportunity" to get themselves on to the employment ladder.
"We are very proud of our apprentice programme and have had huge success to date," he stated.
"And with the digital media industry growing at such a rapid rate, we hope these new jobs will positively contribute to the region and wider UK economy."
Back in February 2012, Virgin Media announced that its 100Mb broadband network had passed ten million homes, meaning more people were able to take advantage of ultra-fast download speeds.