UK consumers are among the most active in the world when it comes to optimising their television viewing experience.
This is one of the main findings of an international report from Ofcom, which looked at the adoption of IPTV and digital video recorders (DVRs) across a number of countries.
According to the media regulator, British consumers are some way ahead of their US counterparts when it comes to TV upgrades and viewing behaviours.
The UK became one of the first all-digital nations following the digital TV switchover - which was completed in October 2012 - and many households are taking advantage of advanced viewing options.
As well as being the leading country for the adoption of DVRs, which allow viewers to record programmes and watch them at a later date, UK consumers are also the most likely to use online catch-up services.
Almost a quarter (23 per cent) of UK broadband users claimed to do this every week, using services such as BBC iPlayer, Sky Go and 4OD.
The US ranked second with 17 per cent, while Spain was third with 16 per cent.
"UK consumers are also embracing the new generation of smart TVs," Ofcom noted.
This is allowing consumers to take advantage of online services such as catch-up TV viewing, social networking and gaming on the TV set, the report said.
"Some 15 per cent of UK consumers say they own a smart TV. This is the same as France, but compares to ten per cent in the USA," Ofcom explained.
The media regulator found that the average UK viewer watches over four hours (242 minutes) of TV every day.
Only in the US (293 minutes) and Italy (253 minutes) do consumers watch more television.