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An agreement reached between the Country, Land & Business Association (CLA) and the National Farmers Union (NFU) should help make faster rural broadband a reality for many homes and businesses.

A new package of advisory wayleave payment rates and terms will enable public and private-funded broadband providers to install infrastructure on agricultural land.

The CLA said this will support the government's aim to roll out super-fast broadband to rural and remote areas where there is less of a commercial case for an upgrade.

Some landowners had expressed opposition to the deployment of infrastructure on their property, without the availability of adequate compensation.

Harry Cotterell, President of the CLA, claimed the importance of good rural broadband "cannot be over-emphasised".

"It is essential for business, whether starting up or expanding, essential for education and research and an important communication tool for all rural communities," he stated.

"We are confident this wayleaves package will help secure consent for a broadband infrastructure to be rolled out to the final third of the country who still suffer with chronically poor broadband."

NFU Vice-President Adam Quinney said the union recognises just how important rural broadband connections have become to farmers and those with diversified businesses.

"We very much hope that these wayleave agreements will help to deliver broadband to the rural areas which currently have poor, unreliable or non-existent broadband connection," he stated.

Mr Quinney claimed that fast rural broadband is "essential for our forward-thinking and dynamic farming industry".

Welcoming the announcement on behalf of the government, Ed Vaizey, Minister for Culture, Communications and Creative Industries, described the deal as "great news".

"It will go a long way to making our roll-out of rural broadband cheaper and quicker by reducing the cost and time taken in negotiating individual land access agreements," he stated.

Mr Vaizey added that the agreement will also provide certainty to communications providers and ensure landowners receive appropriate compensation.

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