Sky has once again pledged its commitment to delivering unthrottled broadband services to homes and businesses in the UK.
Earlier this week, it was reported that subscribers served by some local telephone exchanges had experienced slower download speeds at peak times caused by Sky's recent influx of new customers.
In response, Sky has promised to increase capacity on its network as soon as possible, in order to cope with increased demand.
The company has also reaffirmed its policy to treat all customers as equal where broadband services are concerned.
"Sky remains committed to providing a truly unlimited broadband with no traffic management on its network," the broadband provider stated.
"Customers can check if their exchange is affected, and when we plan to upgrade capacity in their exchange, via our website."
Sky has performed well in recent times, adding new subscribers quarter-by-quarter to overtake TalkTalk and become the UK's third-largest broadband provider, with 4.1 million customers across the UK.
The firm added 102,000 new subscribers in the third quarter of 2012, many of whom signed up for broadband, home phone and TV bundles.
Media regulator Ofcom recently reported that Sky received fewer complaints about its home broadband service in Q3 2012 than any of the other major service providers. The firm received just 0.09 complaints per 1,000 customers, down one hundredth of a percentage point from 0.10 in Q2 2012.