TalkTalk has revealed its user base grew in the fourth quarter of 2012, with the growth driven by the popularity of the YouView TV service.
The broadband provider added more than 10,000 new customers in Q4 2012 to total 4,053,000, following a three-year period of decline, with the rise due to major interest in its fibre broadband package, as well as YouView.
More than 52,000 people now subscribe to TalkTalk's fibre broadband deals – a rise of 22,000 across the fourth quarter of 2012, but the biggest increase came in new YouView subscribers.
Subscribers to the Plus TV service bundle rose to more than 80,000 in Q4 2012, from just 29,000 in the third quarter, driven by the company's advertising and marketing campaigns for the innovative box.
As a result of the growth, TalkTalk has boosted installation capacity to 10,000 per week and is also trialling a self-installation service for YouView, which will help to cut the cost of paying for an engineer to set the box up.
The rise in subscribers was welcomed by Dido Harding, Chief Executive of TalkTalk, who said increasing the customer base for the first time in three years is an "important milestone".
"We successfully launched TV and mobile handsets this summer and the growth in take-up by both existing and new customers underlines the scale of opportunity we see in these additional products," she explained.
"With good trading momentum across the business, we have entered the final quarter strongly focused on execution."
Ms Harding added that the company is now confident of delivering full-year results in line with its guidance and is focusing on making "real progress" towards its medium-term targets for revenue growth and earnings before interest, taxes, depreciation and amortisation.
The news comes as the TV, phone and broadband provider revealed that it has unbundled 22 telephone exchanges from BT in Q4, increasing coverage of the UK to 94 per cent through 2,717 exchanges.