TalkTalk is giving consumers the chance to win a free trip to the model village featured in its YouView adverts.
According to Mark Schmid, Communications Director at TalkTalk, the company had "great fun" creating the ads at Bekonscot Model Village in Buckinghamshire.
"To celebrate our new TV ad we’re giving away ten family tickets so you can witness all the fun yourself," he stated.
All consumers need to do to stand a chance of winning is tweet TalkTalk with a #TalkTalkVillage hash tag.
Mr Schmid noted that 80,000 UK consumers are now enjoying TalkTalk's YouView TV service.
This offers on-demand content, seven-day catch-up services and the ability to pause, rewind and record live TV.
He said the company has had "some great feedback" from service users since YouView launched in autumn 2012.