Skip to main content
Jump to navigation
EE news

EE has pledged to help improve the digital skills of one million British people by 2015.

In its first Responsibility Report, the broadband provider has outlined three primary aims - to better equip people with the skills needed for the online world, to develop the workforce of the future and minimise the impact of its operations.

Olaf Swantee, Chief Executive of EE, said it is an "absolute top priority" for the company to run a responsible and sustainable business.

"We are particularly focused on improving digital skills, since the 16 million people across the UK with limited or no online skills are at a disadvantage," he stated.

"As part of our role as a founder partner of Go ON UK, we are today pledging to help address digital exclusion by improving the digital skills of a million people by 2015.”

With this goal in mind, EE will initially train 300 employees by the end of the year to become digital champions.

These individuals will volunteer in the community to show thousands of people how the internet can make a difference to their lives.

EE will also focus its employee volunteering and fundraising on digital skills development and plans to organise more than 50 'Techy Tea Parties' in 2013 alone.

The events will see employees show older people - those who do not use the internet at present - how to take advantage of digital technology.

EE has also launched a 'Digital Living' section on its website, featuring downloadable resources for those seeking to inspire colleagues, friends and family to get online.

Baroness Lane-Fox, Chair of Go ON UK, commented that EE's first Responsibility Report takes "an innovative approach" to building trust with its customers and is "remarkable" for its ambition to share the benefits of connectivity by improving the digital skills of one million people.

"It's great that EE is planning to put that commitment into practice, developing new content and tools to encourage people and businesses to improve their digital skills, and recruiting 300 EE Digital Champions to take technology to non-users on the high street," she stated.

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

Search news