Plusnet is now offering nine months' half-price internet and calls on its ADSL-based broadband packages.
Consumers have the option of signing up for Plusnet Essentials Broadband and Calls for £2.99 per month plus line rental, or Plusnet Unlimited Broadband and Calls for £4.99 per month.
With the entry-level Plusnet Essentials Broadband and Calls package, customers receive up to 16Mb download speeds, a 10GB monthly usage allowance and unlimited overnight data.
A free wireless broadband router is also included, enabling consumers to get online anywhere in the home.
The broadband deal - which is ordinarily priced at £5.99 per month - includes weekend calls to UK landlines, and free calls to other Plusnet customers throughout the week.
But for those seeking inclusive 24/7 calls to all UK landlines, a Plusnet Anytime boost is available for £5 per month.
Consumers signing up on a 12-month contract are not required to pay a connection fee, providing their deal includes Plusnet phone services.
The nine months' half-price broadband offer also applies on Plusnet Unlimited Broadband and Calls, which offers up to 16Mb download speeds and unrestricted monthly data.
Again, subscribers receive Plusnet Weekend calls, a wireless broadband router, a free connection, security software and customer support.
Plusnet describes this higher-tier broadband deal - which normally costs £9.99 per month - as being "a perfect package for large families, downloaders and gamers".