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Buying British enables online shoppers to get the best value for money over the internet, according to new research from TalkTalk.

The broadband provider's latest Digital Price Index report reveals that the cost of goods sold through international e-retailers is rising at four times the rate of those in the domestic market.

It revealed that online prices continue to be lower than those available on the high street, and UK e-retailers offer the best value overall.

Prices from British vendors were found to be falling by one per cent year-on-year.

However the weak pound, foreign inflation and higher air freight costs have led to a 3.4 per cent increase in the cost of goods bought from international e-retailers.

TalkTalk’s Tristia Harrison said buying British is a concept that consumers are familiar with in terms of traditional high street purchasing, but the same holds true over the internet.

"Shopping online has never been more popular in the UK, with internet sales rising by 21 per cent in the last year," she claimed.

"The increasing number of UK e-retailers has helped drive down prices online."

Ms Harrison noted that online retailers strip out unnecessary costs and then pass the savings on to consumers, giving them "the edge in an increasingly competitive market".

She said that TalkTalk operates in a similar way, seeking to provide broadband, home phone and TV services as affordably as possible to UK customers.

For instance, the firm's triple-play broadband bundle - TalkTalk Plus TV - is currently available for just £10 per month plus line rental for six months.

Consumers receive high-speed broadband, an unlimited monthly download allowance, unlimited anytime calls, a free installation and a free YouView box - which ordinarily retails at £299.

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