Virgin Media is giving households the chance to enjoy a 50 per cent discount for nine months on its premium broadband bundle.
For the next five days, the firm is running a half-price offer on its VIP Collection, which offers super-fast broadband, pay-TV and home phone services.
The broadband deal offers access to up to 100Mb download speeds, which Virgin Media says are seven times faster than the UK average.
Households can download as much data as they like, with no data allowance, and use a free Virgin Media Super Hub to get online using a range of devices, anywhere in the home.
They also receive a free installation for registering online, and a three-month subscription to online music service Spotify Premium.
In terms of home phone services, the VIP Collection offers unlimited anytime calls to UK landlines, 0845 and 0870 numbers and all mobile numbers.
Subscribers can also enjoy cheaper international calls courtesy of the firm's Talk International plan.
And where TV services are concerned, the broadband bundle offers access to more than 225 channels, including Sky Sports F1, Sky Movies HD, Sky Sports 1 HD and Sky Sports 2 HD.
Some 45 of these channels are in high definition.
Subscribers receive a 1TB TiVo box - which enables users to pause, rewind and record live TV - and an extra HD box for a different room in the house.
They also have access to the Virgin TV Anywhere service, which enables users to watch live and on-demand content over the internet.
Ordinarily the VIP Collection is priced at £99 per month plus £14.99 per month line rental, however for the first nine months of an 18-month contract, customers can pay just £49.50 per month plus line rental.
As such, they can save £445.50 on broadband, TV and home services during the introductory discount period.
But in order to take advantage of the broadband deal, consumers need to act quickly - Virgin Media is withdrawing this special offer on May 28th.