Consumers signing up for Virgin Media's premium broadband bundle are now entitled to £100 account credit when they subscribe online.
New customers taking out a Virgin Media VIP Collection also receive a six-month 50 per cent discount and a free installation for subscribing over the internet.
The broadband bundle is initially priced at £49.50 per month plus line rental, rising to £99 per month plus line rental after six months.
For this, customers receive up to 100Mb fibre broadband, an unlimited usage allowance, a free activation, a three-month subscription to Spotify Premium and a new Virgin Media Super Hub.
The broadband bundle also includes unlimited anytime calls to all UK landlines and mobile numbers, and cheaper international calls.
In terms of pay-TV services, the VIP Collection features more than 225 channels, 45 of which are in high definition.
Customers also receive a 1TB TiVo box, allowing them to pause, rewind and record live TV, a second box for a different room, and access to Virgin TV Anywhere.
Sky Sports and Sky Movies subscriptions are also included as part of the deal.