Accrington has become the 100th town in the UK to be added to EE's super-fast mobile broadband network.
Households and businesses in the Lancashire mill town will now be able to take advantage of 4G services, which offer faster download and upload speeds, and improved overall performance.
To celebrate the milestone, Welsh footballing legend Ian Rush visited the town on behalf of EE to switch on super-fast services.
The ex-Liverpool striker helped give the town’s football club Accrington Stanley national recognition in the 1980s when he featured in a famous Milk Marketing Board ad.
The half-minute ad, which sees a young boy pour a glass of milk while quoting advice from Rush, featured the immortal line "Accrington Stanley, who are they?... "Exactly".
Rush visited Stanley’s home ground, The Storefirst Stadium, to present the club with 4G from EE - which is being installed for free at the ground.
"It’s great to see that Accrington is grabbing headlines again – this time for being the 100th town in the UK to get superfast 4G from EE," he stated.
"It’s fantastic to be part of the big 4G switch-on, and we’ll all be raising a glass of milk at the Accrington Stanley clubhouse to celebrate."
Steven Day, Chief of Brand and Communications at EE, said the firm is "delighted" to have reached this major milestone just ten months after launch.
"With Accrington named as our 100th 4G town, we wanted to take this opportunity to have some fun celebrating the fantastic efforts of our network team," he stated.
"We’re all about connecting people and football legend Ian Rush is intrinsically connected to Accrington thanks to the 1980s Milk Board ad which can be still be enjoyed today online and streamed without any annoying buffering on your mobile thanks to 4G.”
Super-fast mobile broadband is also being switched on this month in Ashford, Bicester, Colchester, Guildford, Milton Keynes, Redhill, Sevenoaks, Royal Tunbridge Wells and Woking.
This will take the number of towns and cities covered by EE's 4G network to 105 - with 60 per cent of population able to enjoy super-fast mobile broadband.