Christine Ohuruogu has become the latest star from the world of athletics to join the Virgin Media team.
The 400m record holder - who regained her world champion's crown this month - becomes a brand ambassador for the TV, home phone and broadband provider.
As such, the Beijing 2008 Olympic champion will make regular appearances over the next year including in forthcoming marketing campaigns.
The 29-year-old joins the likes of sprint legend Usain Bolt and long-distance super-star Mo Farah as part of the Virgin Media team.
Jeff Dodds, Virgin Media's Chief Marketing Officer, said Ohuruogu would be "a great representative" for the firm as it looks ahead to the Glasgow 2014 Commonwealth Games.
"Christine has consistently shown that the rest just can’t keep up with her incredible speed, so what better ambassador for Virgin Media and our super-fast broadband?" he stated.
"We’ve been talking with Christine for some time now so it's with great pleasure that we’ve signed this sponsorship deal."
Mr Dodds noted that the runner has "done the double" - having become the first UK female athlete to become world champion twice.
He said Virgin Media has achieved a similar goal - by doubling the broadband speeds of millions of customers in the past year.
"Now we’re getting excited about 2014 as I know Christine hopes to compete for what could be yet another double – her second Commonwealth Games gold next year in Glasgow," Mr Dodds added.
Virgin Media is an official partner of Glasgow 2014, and also the presenting partner of athletics at the Games, which will run from July 23rdto August 3rd 2014.
Some 6,500 athletes and officials from across the Commonwealth will descend on Scotland's second city for the Games.