TalkTalk has agreed to become the new sponsor of Welsh Alliance football team Clwb Pel Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.
The Anglesey side - which comes from the village with the longest name in Britain - will sport the broadband provider's name on its shirts this season.
TalkTalk recently upgraded its network in the area, meaning locals are now able to take advantage of its Superpowered Fibre broadband service.
And according to Steve Smith, Communications Director at the football club, this has propelled Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch into the internet "fast lane".
He explained that his home broadband connection has jumped from 3Mb to 57Mb since upgrading his connection with TalkTalk Superpowered Fibre.
"This is more than enough for all the family to be online at the same time," Mr Smith noted.
He explained that the football club is doing well out of the internet too, with people from around the world now putting in orders for replica shirts.
"I think they’re a collectors' item because they’ve got the club logo, which has the name written out in full," Mr Smith added.
At present, around 15 million households in the UK can take advantage of TalkTalk's Superpowered Fibre broadband boosts.
For a limited time, the 38Mb broadband add-on is available at £5 per month for six months, rising to £10 per month thereafter.
This is in addition to the cost of customers' existing TalkTalk broadband package and line rental.
Subscribers wishing to take advantage of the 76Mb broadband boost can pay just £10 per month for six months, rising to £15 per month for the remainder of the contract.