Virgin Media has said the quality of its TV, home phone and broadband services will not be impacted, despite the company cutting 600 management jobs in the UK.
The move stems from the £15 billion acquisition of Virgin Media by Liberty Global, with the parent company now eager to streamline the business by cutting costs.
In February, the company created hundreds of new roles in the form of 90 new engineers, 80 customer care assistants and 230 customer service and technical support staff, and so the latest cuts will come as a surprise to some.
Despite the reduction in the company's overall workforce - which totals around 15,000 - Virgin Media took steps to assure its customers that business will operate as usual and their services will not be affected.
"We’re taking the opportunity of becoming part of Liberty Global to find the best shape for Virgin Media to continue setting the pace in this fast moving industry," a spokesman said.
"There will be changes and it’s possible we’ll lose some valued colleagues along the way but this will not impact our absolute focus on our customers, where we’ve invested in creating a thousand extra customer service roles in our centres of excellence, such as Swansea this year."
The representative added that the company is focusing on building an "agile and efficient" organisation that is fit for growth and can make the most of being part of "the biggest cable company in the world" - a claim made due to Virgin Media now sitting alongside Liberty Global's many international operations.
According to the Financial Times, around 120 executive directors and directors could be included in the job losses, mainly due to the fact that any major merger creates role duplication, though all other staff look to be safe.
At the beginning of the year, Virgin Media indicated its hiring and employment intentions by taking on a record number of apprentices (250) to work as engineers, and also pledged to continue hiring call centre and support staff to assist customers.