An increasing number of Brits are using their broadband connections to access TV content, Ofcom has revealed.
Research published by the media regulator showed that UK consumers are more likely to watch internet-based films and TV shows than those in Germany, France, Spain and Italy.
Some 36 per cent of UK internet users said they watch content online every single week - suggesting they are making the most of their broadband deals.
Ofcom also found that more consumers are using their internet connection to access a wider range of content through their television set.
Almost four out of five (78 per cent) of smart TV owners were found to have connected their device to their broadband line, enabling them to enjoy on-demand films and TV shows.
The study revealed that 48 per cent of UK homes with a television set have now upgraded to high definition services.
This was 15 percentage points above the survey average of 33 per cent - revealing that many British homes are ahead of their European counterparts.
Ofcom also discovered that, at 41 per cent, the UK has the highest ownership of digital video recorders among those nations included in the research.