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Virgin Media news

2013 has seen the most digital Christmas to date, according to one broadband provider.

Virgin Media estimates the amount of data crossing its network peaked at 1.6TB, with overall demand reaching 6.4TB.

Peak time was between 8pm and 11pm on Christmas Day, the firm said, as people registered and downloaded apps for new electronic gifts.

Other consumers watched TV content online during the evening, creating additional demand for bandwidth.

Virgin Media says that if current demand for broadband services continues, peak usage on its network could reach 2.5TB by the end of 2014.

As part of its study, Virgin Media also looked at online habits over the Christmas period.

The broadband provider found that 88 per cent of consumers planned to access the web in the next few days.

Some 47 per cent of respondents said they would do so to look at online sales, while 44 per cent intended to check the weather via the internet.

Another 38 per cent said they would go online to keep in touch with loved ones over the festive break.

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