EE is now offering a free connection to new customers signing up for its unlimited fibre broadband deals.
The promotion - which allows subscribers to reduce their start-up costs by £50 - applies to the service provider's 38Mb and 76Mb broadband packages.
Consumers have four options for unlimited fibre broadband deals with EE, with prices starting at £16 per month.
However, EE is also currently offering a 50 per cent discount for the first three months, allowing consumers to make greater savings.
EE Unlimited Fibre Broadband (up to 38Mb) + UK Weekend Calls costs £8 per month plus line rental during the introductory discount period, rising to £16 per month plus line rental thereafter.
The same deal is available with UK anytime and mobile calls, costing an initial £10.50 per month plus line rental, rising to £21 per month plus line rental.
EE Unlimited Fibre Broadband (up to 76Mb) + UK Weekend Calls is available for £13 per month plus line rental, rising to £26 per month after three months.
For those seeking UK anytime and mobile calls with up to 76Mb broadband, the price is initially £15.50 per month plus line rental, rising to £31 per month after the introductory discount period.