EE's 4G mobile broadband rollout has reached a new landmark, with Rhyl becoming the 200th UK town to be added to its network.
Residents and businesses in the North Wales seaside resort will be able to take advantage of next-generation mobile services, benefiting from a speed boost on their tablets and other devices.
EE 4G has also gone live in a number of other towns this week: Armadale, Bishop Auckland, Brighouse, Cumbernauld, Hamilton Kirkintilloch, Larne, Newry, Peterlee, Staines, Stockton-on-Tees, and Washington.
In total, the company's 4G network now covers 72 per cent of the UK population.
Olaf Swantee, Chief Executive at EE, heralded the fact that the service provider has launched super-fast mobile broadband in 200 towns just 18 months after the technology's launch.
He explained that EE now has over two million customers using 4G services nationwide.
"That’s the fastest rollout and uptake of any technology in Britain, and means that the UK’s mobile digital infrastructure is now ahead of many other nations," he stated.
"We’re proud to have been the driving force that made that happen, but we won’t stop there."
Mr Swantee said his company's "continued drive" to deliver 4G to more of the UK means EE customers have access to "by far the biggest network in the country".
"Hitting this landmark highlights that 4G from EE is available wherever people need it - at home, at work, or enjoying the sunshine on the beach in Rhyl."
Double-speed 4G mobile broadband is available in 20 cities around the UK: Belfast, Birmingham, Bristol, Cardiff, Derby, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham, Sheffield, Southampton, Sunderland, Sutton Coldfield, Walsall, West Bromwich and Wolverhampton.