Virgin Media TV customers are to gain access to a number of additional Sky channels after a new deal was agreed between the service providers.
Under the terms of the five-year-plus distribution agreement, Virgin Media will continue to offer Sky content to its TV customers, including those who use the TiVo service.
Viewers will still be able to watch Sky's entertainment channels, along with premium content on Sky Movies and Sky Sports.
Additionally, Virgin TV customers will be able to watch Sky Sports 3 HD, Sky Sports 4 HD and Sky Sports F1 HD - channels which are launching on the platform for the first time.
Sky Sports News HD and Sky News HD are set to follow later in 2014.
Virgin TV customers will be able to access Sky entertainment channels on multiple devices - such as connected PCs, laptops and tablets - for the first time.
From the summer, TV customers with subscriptions to Sky Movies and Sky Sports will also be able to access live and on-demand content.
Jeremy Darroch, Chief Executive at Sky, said the firm is "pleased" to have extended its partnership with Virgin Media.
The deal increases the reach of Sky's content and reinforces its broad-based approach to growth, he stated.
"This agreement builds on our long-standing relationship with Virgin Media, enabling us to deliver our great channels to even more homes across the UK and opening up additional sources of revenue," Mr Darroch added.
Tom Mockridge, Chief Executive Officer at Virgin Media, said the company is excited that customers will be able to watch "even more great TV from Sky on more devices".
"This promises to be a fantastic summer of entertainment and our customers, whether at home or on the go, will get to enjoy Sky’s range of channels for years to come as a result of our investment," he stated.