The Prime Minister has highlighted the importance of broadband connectivity in rural areas, describing the utility as a "must-have".
Speaking to the Western Morning News, David Cameron said he is eager to see improved broadband speeds in remote parts of the UK, in a bid to eradicate 'not-spots'.
"This is a really big issue for people all over the country," he stated.
"For rural communities, not being connected to super-fast broadband is a bit like not being connected to the road network."
Mr Cameron said that with so much work being conducted online, it is vitally important for homes and businesses to have good internet connectivity.
"We’ve got to crack this," the Prime Minister stated.
The government has set a target of 99 per cent super-fast broadband coverage in the UK by 2018.
It is investing up to £1 billion in UK broadband infrastructure, with funding provided for county-led rollout projects around the country.