New customers signing up for TalkTalk's entry-level broadband package can now get their hands on a £50 Love2shop voucher.
For a time-limited period, SimplyBroadband subscribers who take out their contract online receive the free gift certificate.
Love2shop vouchers can be used to make savings at over 20,000 UK high street stores, including the likes of Boots, Argos, Debenhams, House of Fraser and Waterstones.
But consumers will have to act quickly to take advantage of the offer, as TalkTalk is set to end the promotion at midnight on Wednesday June 4th.
SimplyBroadband is designed for those who desire a fixed internet connection but do not want to pay for inclusive home phone calls.
Although subscribers still need to pay for line rental, they are only charged for the landline calls they actually make.
This means the SimplyBroadband tariff may be ideal for customers who typically make calls from a mobile phone, or over the internet.
The broadband package offers up to 16Mb download speeds with an unlimited monthly usage allowance.
Subscribers are entitled to a free wireless broadband router - allowing them to get online via a range of web-enabled devices.
They also receive a free connection, which saves another £30 on start-up costs.
Customers are required to sign up on a 12-month contract, however for the first six months they receive a 50 per cent discount.
This means that, during the introductory contract period, TalkTalk SimplyBroadband costs just £1.75 per month plus line rental.
From month seven the price reverts to £3.50 per month plus line rental for 16Mb unlimited broadband.
TalkTalk's network-level security solution HomeSafe is available for free to all SimplyBroadband customers.