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Fuel Broadband has defended its decision to stop selling super-fast fibre deals to UK households, by claiming ADSL broadband meets most consumer needs.

Oliver Mackereth, Marketing Director at Fuel’s parent company New Call Telecom, argued that fibre is being mis-sold to residential customers.

Fibre Optic generic

Speaking to, he said fibre broadband is "not a requirement for straightforward things people do online".

"A high quality ADSL line is more than sufficient," Mr Mackereth stated.

Fuel Broadband - formerly Primus Saver - stopped selling home fibre packages in September, blaming a lack of Ofcom regulation on pricing.

The firm - which delivers broadband via BT's wholesale network - complained that the UK market for super-fast deals is anti-competitive.

However, Mr Mackereth revealed Fuel could relaunch super-fast home broadband deals if Ofcom - which is currently investigating wholesale fibre prices - makes a favourable ruling. A decision is expected before the end of the year.

"If there is one, we will have new packages in place by January. But we’re at the mercy of the regulator and BT," he told the news provider.


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