TalkTalk has launched a special broadband deal, offering 12 months' free unlimited internet services and a free £75 Love2shop voucher.
Customers signing up for the firm's entry-level SimplyBroadband package online pay nothing for web access during their first year as a TalkTalk subscriber.
The only costs during the introductory contract period are for home phone and line rental services, which apply from the first month.
And with SimplyBroadband customers charged only for the minutes they use, customers who prefer to use their mobile phone can avoid spending a penny on landline calls.
New SimplyBroadband subscribers receive a £75 Love2shop voucher, which can be used to make savings at more than 20,000 bars, restaurants, attractions and retail outlets.
These include Argos, Boots, HMV, Debenhams, House of Fraser, Matalan and Toys 'R' Us.
With TalkTalk SimplyBroadband, subscribers can download at speeds of up to 17Mb and consume as much data as they like each month.
A free wireless router and a free installation worth £50 are included as part of the deal, helping to keep start-up costs to a minimum.
The broadband package is free for the first 12 months - line rental aside - rising to £3.50 per month plus line rental after the first year.
Customers are required to pay £15.95 per month or the equivalent of £14.35 per month if they pay for line rental a year in advance.