The gap between broadband speeds in urban and rural parts of the UK appears to be narrowing, based on the latest figures from Ofcom.
According to the media regulator, broadband users in the countryside saw a bigger increase in average speeds in the six months to May 2014 than those living in towns and cities.
The average rural connection was capable of delivering 13.6Mb - up by 20 per cent on last November.
By comparison, the average urban broadband line saw a five per cent increase in capability to 33.4Mb.
Typically, consumers living in built-up areas still have access to faster services, but it appears countryside connectivity is improving.
The ongoing rollout of fibre services under the government-funded Rural Broadband Scheme is gradually helping to reduce the digital divide.
Ofcom said the findings should be treated as indicative only, due to the relatively low take-up of super-fast broadband in rural areas.
But it is clear that more people living in the UK countryside have the opportunity to take advantage of value-adding online services.