EE has launched its next-generation television service, with EE TV smart boxes now available on the UK high street.
The new service - which works with TVs, tablets and smartphones - offers Freeview channels plus a range of catch-up and on-demand services.
Apps including MUZU, Box +, YouTube, BBC Sport, BBC News and The Weather Network are also available to viewers.
From today (Thursday November 6th), customers can go into any EE store in the UK to sign up for the TV service.
A free smart box - worth £300 - is available to all customers who take out a home broadband plan with the service provider.
EE's fixed-line broadband deals are available from £9.95 per month plus line rental, and include unlimited data and weekend calls.
EE's Unlimited Fibre Broadband package - which offers up to 38Mb speeds - is priced at £19.95 per month plus line rental, while Fibre Plus - which allows up to 76Mb downloads - costs £29.95 per month plus line rental.
EE customers on existing pay monthly mobile plans who sign up for EE TV and home broadband will also receive a boost to their 4G data allowance.
This will increase to 10GB or 20GB depending on their existing mobile broadband plan.
Pippa Dunn, Chief Marketing Officer at EE, described EE TV as the UK's "most advanced" television service.
"With EE TV, we have combined our expertise in mobile and home broadband to develop a game-changing home TV service that you can watch on your smartphone and tablet, as well as your telly," she noted.
Ms Dunn claimed the platform offers "exceptional value for money" to UK consumers.
"It is simple to set up and use, and comes with market-leading features which really do allow customers to create a unique personal viewing experience," she noted.