BT has launched a range of new broadband deals, giving consumers the chance to take out an internet and calls package from £4.75 per month plus line rental.
According to the telecoms firm, new subscribers can save up to 63 per cent by signing up for a new BT broadband deal on a 12-month contract.
The entry-level package is BT Broadband + Weekend Calls, which offers up to 17Mb download speeds with a 10GB usage allowance.
Consumers receive a £75 Sainsbury's gift card and can access BT Sport content online, even without a BT TV subscription.
There is also an option for customers seeking broadband services without a usage allowance.
BT Unlimited Broadband + Weekend Calls is priced at £13 per month plus line rental.
UK households can also make savings when signing up for BT's super-fast fibre broadband, with BT Infinity 1 + Weekend Calls priced at £7.50 per month.
This package offers up to 38Mb download speeds with a 20GB data cap. It also comes with weekend calls to UK landlines, a free wireless router and a £125 Sainsbury's voucher, plus other add-ons such as BT Sport.
Consumers can sign up for a triple-play BT package - which includes broadband, home phone and TV - from just £13.49 per month.
David McDonald, Director of Broadband, TV & Sport Bundles at BT Consumer, said: "We are giving consumers a choice of our biggest-ever broadband deals to suit every lifestyle, with savings of up to 63 per cent over 12 months.
"These deals include everything, from our super-fast fibre-optic broadband to free BT Sport, so customers can enjoy great savings and amazing value."
BT is running the broadband deals - complete with Sainsbury's vouchers - until January 7th 2015.