Vodafone could be readying a multi-billion pound offer to buy out TV, home phone and broadband provider Sky.
Paolo Pescatore, Director at analyst firm CCS Insight, said his firm is predicting a takeover bid for Sky - which is valued at £15 billion - in 2015.
Speaking to the Daily Express, he said such a move would give Vodafone access to the fast-growing pay TV market.
Mr Pescatore claimed that Sky and Vodafone are a good fit strategically, and the latter has the financial clout to make the deal happen.
"It would be very complementary in the UK, Germany and Italy," he added.
Sky and Vodafone are already believed to be in talks over a potential infrastructure sharing deal, which would allow Sky to offer mobile services.
This would enable Sky to launch quad-play broadband deals, including TV, home phone and mobile services.
In related news, BT remains in talks with EE over a potential multi-billion pound takeover of the 4G broadband provider.