Delivering high-quality customer service is "as much a priority" for Sky as offering "amazing TV, innovative technology and great-value products".
This is the claim of Chris Stylianou, Managing Director of the firm's Customer Service Group, who says Sky is eager to deliver a fantastic experience for each and every customer.
He was commenting after Ofcom published its annual customer satisfaction survey, in which Sky recorded above average scores for TV, landline and broadband services.
"Although we’re delighted with the progress we’re making, we know that every complaint about Sky is one too many," Mr Stylianou stated.
"Our ethos at Sky is 'Believe in Better' and customer service is one of the best places to see that in action."
He explained that Sky spends £20 million training and developing its employees every year, so it is "brilliant" when their hard work is recognised.
Mr Stylianou added that the Ofcom report shows how far Sky has come towards fulfilling its ambition to offer the best customer service in the country.
"We may not get everything right first time, but we know that by listening to our customers we learn what matters to them, so that we can put all our energy into providing them with the service they deserve," he said.