TalkTalk is now offering a £75 Love2shop voucher with free broadband to new customers signing up over the internet.
Customers subscribing to the firm's SimplyBroadband package online can enjoy free broadband for 18 months, plus a free gift card which can be used at thousands of shops, restaurants, bars and attractions nationwide.
The entry-level broadband deal offers up to 17Mb download speeds, unlimited data, a free connection and a free wireless router.
There are no inclusive landline minutes with this package, meaning customers only need to pay for line rental, which applies from the start of their contract.
SimplyBroadband subscribers will only be charged for broadband services - at a price of £3.50 per month - after the 18-month free offer period has expired.
TalkTalk is also offering £75 Love2shop vouchers with its higher-tier Essentials TV and Plus TV broadband deals.
Customers signing up for TalkTalk Essentials TV can enjoy up to 17Mb download speeds, unlimited data, evening and weekend calls to UK landlines, a free router and free installation.
They also receive a free YouView set-top box worth £149, which offers access to Freeview services, catch-up TV and on-demand content.
The box allows viewers to pause and rewind live TV for up to 30 minutes, and bolt premium channels onto their package.
Also included with TalkTalk Essentials TV is the new Talk2Go App, which lets consumers use their landline minutes on their mobile devices, plus HomeSafe security protection.
The broadband package is priced at £4.25 per month plus line rental for 12 months, meaning customers receive a 50 per cent discount for a whole year.
After the end of the introductory contract period, the price reverts to £8.50 per month plus line rental.