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Sky has delivered an "excellent" performance over the last six months, amid increased consumer demand for its services, according to Chief Executive Jeremy Darroch.

The TV, phone and broadband provider increased revenues by five per cent between July and December 2014 and saw operating profits rise by 16 per cent over the same period.

Mr Darroch claimed the strength of Sky's performance in the UK and Ireland shows that its approach to segmenting the market with the complementary Sky and NOW TV brands is working.

"Across the board, customers are responding to our investment in more high-quality TV and innovative new services," he stated.

"This has resulted in the highest customer growth in nine years, the highest total product growth in four years and the lowest churn in a decade."

Mr Darroch said the acquisition of Sky Italia and Sky Deutschland gives the company "an expanded opportunity for growth".

He noted that integration is "progressing well" and the company is excited about the potential for the three businesses to be "even stronger together".

Mr Darroch added that Sky has "world-class capability" within the expanded business and a "strong set of plans", which means it is well-placed to deliver growth and returns for shareholders.

Some 106,000 new customers took Sky broadband services across the UK and Ireland during the final three months of 2014.

In total, 204,000 subscribers joined the company across the two nations between October and December last year.

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