Sky Sports has agreed a five-year deal to provide exclusive live coverage of golf's oldest Major - The Open - from 2017.
Pay-TV subscribers will be able to watch all four days' play in their entirety across TV, online and mobile platforms.
Sky Sports says it will "extend and enhance" coverage of the tournament, while helping The R&A to make "a ground-breaking investment in grassroots golf".
Previously the tournament has been shown live on the BBC, which will retain a highlights package when live coverage moves to Sky.
Barney Francis, Sky Sports Managing Director, described The Open as "the world’s preeminent golf championship".
"We are committed to taking coverage of the event to new levels," he stated.
"We offer something for every sports fan and this exciting agreement for The Open means our customers can now enjoy all four Majors live."
Mr Francis added that Sky Sports has a passion for golf that has spanned two decades, offering "unrivalled commitment, airtime and promotion as well as year-round innovative coverage".
He said the broadcaster would look forward to working with The R&A "to entertain and engage new and existing golf fans" through its multi-platform coverage.