EE's 4G+ network trials have got underway at Wembley Stadium, the home of English football.
Working closely with Qualcomm and Huawei, EE is aiming to showcase the future of its mobile network at the north London arena, by using more spectrum to provide greater speed and additional capacity.
The operator is trialling technology capable of delivering ultra-fast speeds of 400Mb to a single device, as it looks to improve mobile broadband connectivity.
Later this month, EE hopes to switch on 4G+ at Wembley, allowing it to deliver real-world peak speeds of up to 150Mb to multiple users simultaneously.
This means people attending sports matches or concerts at the stadium should benefit from the UK’s highest mobile speeds and double the amount of mobile data capacity.
According to EE, fans in their seats will be able to stream goal replays, check sports apps, upload selfies and "share the action on social media".
Fotis Karonis, Chief Technology Officer at EE, claimed the firm has established itself as "the most advanced and innovative network in Europe".
"We will continue to stay ahead of the curve, in terms of both speed and capacity," he stated.
"Smarter devices with more data intensive video and audio demands are launching all the time, and it’s trials like these at Wembley Stadium that allow us to ensure EE customers continue to get the very best experiences from their mobile network now and in the future."
He said the 4G+ trial is "a showcase of what a truly amazing 4G network can do".
Mr Karonis added that it is "a big step" in EE's ambition to make Wembley Stadium "the most connected stadium in the world".
EE said its Wembley 4G+ rollout, which will begin with the seated stadium ‘bowl’, follows its commitment to invest £1.5 billion into its network over the next three years.
The firm aims to make double-speed 4G available to 90 per cent of the population by 2017, with high capacity 4G+ enabled in 20 of the busiest UK cities by the same year.