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NOW TV has launched a new advertising campaign designed to promote the online streaming service, which offers web-based access to premium Sky channels.

Four vine-style TV adverts will be complemented by seven digital pieces of content, as a rebranded NOW TV - complete with new logo - looks to build its subscriber base.

The theme of the campaign is ‘digital magic’, with the ads designed to show how NOW TV "creates instantaneous transformations and combinations that seem scarcely possible".

NOW TV’s new brand identity, developed by venturethree, features a new rounded logo and bright colour palette. The service provider says this reflects the "fun, simple and easy nature of its products".

Jo Fox, Director of Brand Communications at NOW TV, claimed 2015 is going to be "another action-packed year" for the service provider following its "best ever" quarter in terms of growth.

"We’ve established ourselves as one of the UK’s leading streaming services, with an absolutely unrivalled choice of the latest and best entertainment," she stated.

"Our new brand and ad campaign mirrors the fun, fresh, vibrant and smart service we offer our customers."

NOW TV offers flexible access to Sky Sports, Sky Movies and Sky entertainment channels, including Sky 1, Sky Atlantic and Sky Living.

Consumers can also enjoy more than 250 TV box sets via the streaming service, which requires a broadband connection.

NOW TV is available on more than 60 devices, including the NOW TV Box, PC, Mac, iPad, iPhone, Android smartphones and tablets, Xbox 360, PS3, PS4, YouView, LG Smart TVs, Roku boxes and Apple TV.

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