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Virgin Media has added to the appeal of its premium Big Daddy broadband bundle by offering a £100 reward to new subscribers.

Customers signing up for the top-tier broadband package - which offers broadband, home phone and TV services, plus the option of a mobile SIM - can choose between four different vouchers.

They can select a £100 John Lewis, iTunes, Amazon or M&S voucher, according to their personal preference.

As well as receiving a £100 gift certificate, new Big Daddy customers can take advantage of a £14 per month discount over the first year of their 18-month deal.

The broadband bundle is usually priced at £99 per month plus line rental, but for the first 12 months it costs £85 per month plus line rental.

This means subscribers are able to save £168 on their telecoms bills during the first year of their deal.

The Big Daddy broadband bundle offers a variety of package features, including: Up to 152Mb broadband; the fastest widely-available home broadband speeds in the UK Unlimited downloads with no usage restrictions Virgin Media Super Hub wireless router, offering super-fast internet connectivity throughout the home Free online security, parental controls and free email Unlimited calls to UK landlines and mobile numbers Talk International; discount calls to overseas numbers 1TB TiVo set-top box with record, pause and rewind functions and 500 hours of storage space More than 260 TV channels, 63 of which are in HD 51 Sky channels, including Sky Sports and Sky Movies BT Sport and ESPN Sky Movies On Demand, TV Box Sets, BBC iPlayer, ITV Player, 4OD & Sky On Demand Online access to Virgin Media TV Virgin Media Big Daddy subscribers can add a mobile SIM to their broadband bundle, turning it into a quad-play package.

A number of options for calls, texts and mobile broadband data are available, starting from £5 per month.

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