BT needs to upgrade its broadband infrastructure in London to offer faster speeds, it has been claimed.
As reported by the Evening Standard, a number of property firms and associations have backed Westminster City Council's campaign for improved broadband connectivity in the capital.
After a report showed London has only the 26th fastest speeds of all the European Capitals, the local authority set up a website to campaign for improvements.
"We are calling on all of our partners to help us show BT that the demand exists," said Council Leader Philippa Roe.
Ian Hawksworth, Managing Director of property firm Capital & Counties, described high-speed broadband as being "a must-have investment in London’s future".
"High-speed broadband is at the cutting edge of enhancing competitiveness for residents, visitors, consumers and business," he stated.
"It’s essential that the city’s infrastructure is ahead of the game."
Charles Begley, Executive Director of the Westminster Property Association, said London jobs and growth were being put at risk by a lack of connectivity in the capital.
He claimed it is "shockingly short-sighted" that businesses are not being provided with the critical infrastructure to enable them to compete effectively.
Responding to the criticism, BT said that every business in Westminster, and across London, can access ultra-fast, high-capacity broadband via dedicated lines.
The broadband provider explained that government grants are available to help them do precisely that.
“Meanwhile, consumer-grade super-fast services are available to around 90 per cent of London premises, but availability can be lower in parts of central London that have low residential populations," BT noted.
A Cisco study recently forecast that UK broadband speeds will average 50Mb within four years, up from 23.3Mb currently.