A source close to Sky has suggested that the company has no imminent plans to launch any products over the course of the next few weeks - a development that effectively ends speculation of Sky's first 4K set-up being released imminently.
Reports had initially indicated that the company was set to respond to BT and YouView, which launched the UK’s first 4K set-top box - the Humax DTR-T4000 - a few days ago, with its own offering; the SkyQ.
A report from the Daily Telegraph claimed Sky was poised to release the new device within the next few weeks.
As well as having the ability to handle ultra-high definition 4K broadcasts, insiders had claimed it would have an interface comparable to Netflix and Apple TV.
Other mooted features included an ability for the box to learn favourite shows and use them to suggest other programmes.
Denials of an imminent release are likely to disappoint some subscribers, although Sky has confirmed it is to launch a new Now TV box next month.