Virgin Media has announced it is to trial the use of consumer SuperHub broadband routers as public Wi-Fi hotspots.
The move, which is expected to happen in early August, would allow other Virgin customers access to a wireless broadband connection whenever they are in range.
According to ISPreview, letters notifying customers of the move have already been sent out in areas of Reading, Bracknell, Basingstoke, Newbury and Marlow, with the company promising to "turn lots of Virgin Media SuperHubs into Wi-Fi hotspots".
The report added that Virgin Media is keen to contact customers again once the trial is underway, allowing them to download the necessary app for connecting to hotspots in their area.
The company has reportedly insisted to ISPreview that the trial will start on a single SuperHub model and that there would be no bandwidth impact on customers.
That would come as an advantage over BT's FON hotspots, which need to borrow performance from customers, particularly those on ADSL lines.