Sky Broadband has announced its 17Mbps unlimited broadband package will be available free for the first 12 months (£10 a month thereafter) as part of its latest Christmas and New Year offer.
The company is to sweeten the deal further by throwing in a £50 M&S e-voucher, although subscribers will still have to pay the mandatory line rental of £17.40 per month.
Elsewhere, Sky's Unlimited Fibre bundle has also been cut to £10 per month while its Fibre broadband service (25GB usage limit) has been cut to £5 a month for the first 12 months of service (£10 per month thereafter).
The activation fee has increased from £30 to £35, although the deals do come with a free Sky Hub Wireless Router.
Other features include the parental control platform Sky Shield, which will automatically implement several filter settings as part of Sky's efforts to protect children and youngsters online.