New Sky customers are being offered freebies including £100 vouchers to spend at Tesco and Marks & Spencer.
Other incentives being given away by the broadband provider include a £100 Prepaid MasterCard and an LG 32" TV that retails at around £249.
Subscribers can choose which of these freebies they would like when they sign up to new Sky broadband and TV bundles currently being offered online.
One package offers the free gifts alongside broadband speeds of up to 17Mbps and unlimited downloads, as well as a free Sky+HD box, more than 35 channels and Sky Go.
Customers can enjoy free broadband for 12 months, while the package overall costs £20 a month plus £17.40 line rental.
Another package offers the same choice of freebies and broadband services, along with more than 75 channels and 13 dedicated kids channels. This costs £30 per month plus £17.40 line rental.