Sky has announced pricing and availability details for the Sky Q TV set-top box. And the good news for fans of high-end kit is that you’ll be able to buy it soon.
Billed as ‘a new way of watching TV’ when it was unveiled late last year, Sky Q will go on sale on February 9th. Installations are set to start at the end of the month.
Its major USP is what Sky dubs 'Fluid Viewing' with customers able to seamlessly transfer whatever they are watching between devices in their home and outside. That includes live, recorded and on-demand shows and channels.
Packages that bundle together Sky Q and Sky broadband will be priced from a shade over £40 per month, with £99 payable upfront to cover the cost of set up.
The entry-level Sky Bundle is £42 and includes a Sky Q box with eight TV tuners and 1TB of storage. You also get a range of content (think: standard Sky channels, a suite of kids programming, HD and Sky Box Sets) that’s broadly comparable to Sky’s Family Bundle. By way of comparison, the Family Bundle is priced £36 per month.
The Sky Q Silver Bundle, which once again teams Sky Q with Sky broadband and a Sky Family Bundle-style range of content, is £54 per month. That extra outlay buys you a higher grade Sky Q Silver box with 12 TV tuners, 2TB of storage space to play with and a multi-room Sky Q Mini box (normally £99).
If you want to add Sky’s premium content, you’re looking at £17 per month if you’re a new customer. Want Sky Sports too? That’s an additional £25.50 per month. Get them both together and the price is £34.50 every month.
There are a few one-off charges too. Sky Q Mini boxes are charged at £99 each. And if you’re an existing customer upgrading to Sky Q, a £50 installation fee applies.
Ewan Taylor-Gibson, TV expert at uSwitch.com, said: "Sky Q is clearly targeting households prepared to pay premium prices for TV. With an installation cost just shy of £100 it could put off those who have benefited from a highly competitive TV market - and some cut-price packages - in recent months.
"The cheapest £42 per month deal doesn't include the most interesting feature, called 'multi-room', where families can all watch different content, on different devices, in different rooms.
"But being able to download and watch a much wider range of content on the go, even on the most basic Sky Q package, will be a sure fire hit with commuters, and families who fight over the remote."
Taylor-Gibson added: "Given the average UK household only spends £24 a month on their TV, Sky is clearly limiting itself to the top end of the market.
"But for those who are already invested in their Sky TV package, upgrading to Sky Q could only cost a few extra pounds per month - which makes it an appealing offer."
Keen to find out more? Here’s our quick and breezy guide to everything you need to know about Sky Q pricing and availability.