New Sky customers are being offered a £25 Prepaid MasterCard as an incentive to sign up for broadband and TV bundles.
The sweetener is included alongside several packages including the Sky Broadband Unlimited & Original Bundle TV deal.
This includes 12 months free Sky Broadband Unlimited, wiith connection speeds of up to 17Mbps and unlimited downloads.
Subscribers can also receive more than 35 channels containing popular TV series, Sky Go and a free Sky+ HD box, which allows users to pause and rewind live TV and watch programmes on catch-up. The contract costs £20 a month, plus £17.40 line rental.
The £25 Prepaid Mastercard is one of several freebies on offer for new subscribers, as they can alternatively choose a Tesco voucher or an M&S e-voucher of the same value when they sign up.
The same incentives are on offer with the 12-month Sky Broadband Unlimited & Variety Bundle TV package.
For £30.00 per month (plus £17.40 line rental) subscribers can enjoy more than 75 channels featuring children's shows, music programmes, documentaries and drama.
The TV package also includes 13 dedicated children's channels in one place, as well as a planner designed exclusively for kids.
This comes alongside a Free Sky+HD box, while the broadband service again offers connection speeds of up to 17Mbps and unlimited downloads.