New Sky customers are being offered a freebie worth £50 with new broadband and TV packages.
Subscribers to Sky's Broadband Unlimited & Variety Bundle TV deal can choose from a Tesco voucher, an M&S e-Voucher or a prepaid MasterCard when they sign up.
The package costs £20.10 per month (plus £17.40 line rental) and offers 12 months free Sky Broadband Unlimited and one-third of the price of the Variety Bundle.
This gives subscribers access to speeds of up to 17Mbps, unlimited downloads, more than 75 channels of drama, documentary, music and children's programmes and a TV planner designed especially for kids.
A free Sky+ HD box has also been thrown in, which means new customers can watch programmes on catch-up and pause and rewind live TV.
The £50 prepaid Mastercard, Tesco voucher or M&S e-Voucher are also being offered alongside the Sky Broadband Unlimited & Family Bundle TV package.
This offers 12 months free Sky Broadband Unlimited and 33 per cent off Family Bundle TV for £24.79 per month plus £17.40 line rental.
New Sky customers can enjoy broadband speeds of up to 17Mbps, unlimited downloads and a free Sky+ HD box with more than 50 entertainment channels, as well as more box sets of more than 300 complete TV series.
The package also includes what Sky describes as "unmissable entertainment on demand and on the go with Sky Go".