Sky TV customers are being offered the chance to add Sky Movies to their package for a reduced cost.
Instead of paying £18 extra from the start, the cost will be just £9 for six months, before going up to £18 afterwards.
The deal launches today (Friday April 29th) and is only open to existing customers. It will be live for only two weeks, as it ends at midnight on May 12th.
Sky is promising its existing customers the chance to "enjoy thousands of movies on demand, including the biggest box office hits and new movies, every week".