Chancellor of the Exchequer Philip Hammond has been urged to make broadband investment a priority in his upcoming Autumn Statement.
According to the British Chambers of Commerce (BCC), this could be part of a wider package of measures to support UK businesses, along with reforming business rates and investing more in housing.
Adam Marshall, Director-General of the BCC, commented: "The Autumn Statement gives the government a great chance to set the tone for its relationship with British business by pulling out all the stops to support investment, infrastructure improvements and business confidence."
Mr Marshall said Mr Hammond was right to signal his willingness to "use historically low interest rates to invest prudently to support growth".
He added that the Chancellor now has a "golden opportunity" to use this fiscal flexibility to create the right conditions for business investment.
The BCC's call comes shortly after Prime Minister Theresa May acknowledged that many households and businesses in rural areas cannot get a "decent" broadband connection.
Speaking at the Conservative Party conference, she therefore insisted that the government must be "prepared to intervene" if the market is "dysfunctional".