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BT has pledged to completely change how it serves its customers in order to boost its service levels.

According to the broadband provider, 90 per cent of its customers' calls in the UK and Ireland will be answered by the end of March.

The company has also been taking on extra full-time employees in customer service positions.

Indeed, BT has just announced it is recruiting for another 500 jobs in this area, which come in addition to its previously announced target of 1,000 customer service jobs in the UK and Ireland by the end of March 2017.

Libby Barr, Managing Director of Customer Care at BT Consumer, said: "We are proud to be creating these new jobs in the UK and Ireland. 

"We have been taking on great people to fill full-time jobs working for BT. In fact, we will be recruiting for an extra 500 positions, which will be a dramatic increase in what we said we’d do."

The announcement comes shortly after BT's chairman acknowledged that more needs to be done to improve customer service for its broadband users.

Speaking to ITV's Peston on Sunday, Sir Michael Rake said people are frustrated because they "want superfast broadband today" and see it as a utility.

Furthermore, he acknowledged that customer service standards as a whole have not been good enough both at BT and across the wider broadband industry.

However, he insisted BT is committed to delivering superfast speeds to more people across the country and is actively working to improve the quality of customer service it offers.

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