Sky Sports has said customers are in for "another sensational year" of top sporting action.
Highlights of 2017's schedule include football from the Premier League, English Football League, Scottish Premier League and La Liga, as well as 2018 World Cup Qualifiers, the British and Irish Lions tour of New Zealand and every Formula 1 Grand Prix weekend in UHD.
Also airing is England cricket, ICC Champions Trophy, Joshua v Klitschko, golf tournaments from the European and PGA Tours Women’s Cricket World Cup, Super League and The British Open for the first time.
Barney Francis, Managing Director of Sky Sports, commented: "As our service continues to grow, so does our passion for offering Sky Sports viewers the best choice and quality.
"The last 12 months have been a standout year for Sky Sports as we celebrated our 25th anniversary.
"However, we never stand still and as we look forward to 2017, the schedule looks as busy as ever with some mouth-watering sport to look forward to. We can't wait."
In 2016 Sky aired coverage of the Open Championship and debuted Friday night Premier League football.
Last year also saw the introduction of Sky Sports Mix and dedicated channels devoted to sports such as golf and darts, as well as the launch of Premier League football action in Ultra HD on Sky Q.
Sky Sports added that its "ground-breaking" coverage was recognised last year with numerous awards, notably back-to-back Baftas for its coverage of the Ashes.