TalkTalk has launched a brand new TV remote control designed especially for children.
The TalkTalk Kids TV Remote was designed in consultation with more than 60 schoolchildren and lets youngsters with small hands find their favourite shows in moments.
With just one click of a button, users will be able to open a new Kids Zone, where they can scroll through and select programmes including Pingu, Peppa Pig and Paw Patrol.
Parents will have full control over what programmes are on display to their kids, while children will be unable to leave the Kids Zone unless adults enter a code via the main TV remote.
In addition, mums and dads will be able to schedule viewing hours, so kids are not able to stay up too late watching TV.
The TalkTalk TV Kids Remote also includes an omni-directional infrared, so it works even if it is pointing away from the TV set.
Aleks Habdank, Managing Director of TalkTalk TV, commented: "Children are watching more TV content via apps because it gives them the control they crave and parents the peace of mind that they’re safely watching age-appropriate content.
"But research also shows that TV is still kids’ favourite place to watch and now thanks to the TalkTalk TV Kids Remote, kids can choose what they want to watch safe and securely on the main screen."
The TalkTalk TV Kids Remote launches on Friday August 4th and will cost £5, with batteries included, while the Kids TV Boost will be available on a rolling contract for £5 per month.
The new device has been welcomed by Dr Jacqueline Harding, a child development expert and Director of Tomorrow's Child.
She said it is rare that she comes across an idea that makes life easier for busy parents and benefits children at the same time.
"Of course, nothing can substitute your undivided attention with children, but we all know there are times when chores just have to be done and the TalkTalk TV Kids Remote is perfect for those moments," Dr Harding commented.
She added that the "clever" remote control will teach children over time "how to control their own viewing patterns".