Concerns over losing their landline phone number are putting many people off switching to a new broadband provider, a new survey has found.
According to a poll by ISPreview.co.uk, 49.4 per cent of consumers are discouraged from switching as they are worried about having to change their landline number.
This could be partly down to previous bad experiences, as 61.4 per cent of respondents said they had lost their landline number while switching broadband providers in the past.
As a result, many people feel Ofcom should do more to make the process simpler.
Some 59.3 per cent of respondents said the watchdog is not doing enough to improve number portability between providers.
"The loss of a phone number during migration, especially if you’ve had it for many years, is hugely disruptive and can require a large amount of administration in order to correctly update all of your contacts," ISPreview.co.uk observed.
"Suffice to say that most people would prefer to keep their number."